OK, I've just come across an idea so moronic, I had to create an award just for it.
Keep in mind, I just recently found out about the Great Pacific Garbage Patch, a ten-million-square-mile area in the Pacific Ocean that has become the ultimate destination (read: garbage dump) for unwanted plastic refuse.
Since then, I've become acutely aware of our society's cavalier use (or more often, abuse) of plastic products, particularly packaging.
So when I happened past a TV at my local YMCA the other day, the commercial that was airing stopped me dead in my tracks. It was for (get this) individually wrapped prunes! (I can't find an English version of the commercial online, but you can see an Italian one here.)
That's right. Sunsweet, in its quest for the largest share possible of the digestively-challenged market, has resorted to turning an otherwise innocent snack into a packaging nightmare.
So prunes give you sticky fingers! So what? What's wrong with licking them? And how hard is it to pack a couple of prunes in a reusable container to bring along? Why the HE-- do we need to add even more plastic waste and estrogenic compounds into the environment just so a few spoiled individuals can avoid a little mess?
(Oh, sorry. maybe Sunsweet figures they're doing the environment a favor by reducing the world's net consumption of Wet Naps.)
I love dried fruit, and applaud Sunsweet for producing natural, healthy treats. But please, let's not turn them into yet another vehicle for trashing the planet.
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